Merqato is an AI-powered forecasting platform specifically designed for the fresh produce industry. We help wholesalers, distributors, and buyers make smarter decisions by predicting prices, demand, and supply availability with 94% accuracy.

How accurate are Merqato's forecasts?

Merqato achieves 94% forecast accuracy by combining AI algorithms with real-time market data, weather patterns, and historical trends specific to fresh produce markets.

What types of businesses use Merqato?

Merqato serves fresh produce wholesalers, distributors, grocery chain buyers, agricultural cooperatives, import/export companies, and food processors across Europe.

How much can I save with Merqato?

Our customers typically see 65% waste reduction, 22% margin improvement, and an average ROI of 8.2x in the first year. Use our ROI calculator to estimate your specific savings.

Privacy Policy

Last updated: 30 June 2025

1Introduction

Merqato B.V. ("we", "us" or "our") operates the website www.merqato.eu (the "Website"). We respect your privacy and are committed to protecting your personal data in compliance with the EU General Data Protection Regulation (GDPR).

2Data We Collect

We collect the following categories of personal data:

IP Address
Cookies (including identifiers stored in your browser)
Usage Analytics (e.g. pages visited, time on site)

3How We Collect Your Data

Cookies & Similar Technologies:

We use cookies and web-beacons to track your interactions with the Website and to remember your preferences.

Forms:

When you submit forms (e.g. contact or subscription forms), we collect any data you provide.

4Purposes of Processing & Lawful Basis

Marketing Communications:

We may use your IP address and cookie data to deliver targeted advertisements or newsletters, based on your interests.

Analytics & Site Improvement:

We aggregate usage analytics to understand how the Website is used, to improve content, functionality, and user experience.

Our lawful bases for processing are:

Consent (for non-essential cookies and direct marketing)
Legitimate Interests (for analytics and basic cookie functionality), after balancing our interests against your rights.

5Cookies and Tracking Technologies

We use:

Essential Cookies: Required for core functionality (e.g. session management).
Analytical Cookies: To gather anonymized statistics about site usage.
Marketing Cookies: To track visitors across websites and display relevant ads.

You may manage or withdraw cookie consent via your browser settings or our cookie banner at any time. Please note that disabling certain cookies may affect Website functionality.

6Data Sharing and Recipients

We may share personal data with:

Service Providers: Analytics platforms, email-marketing services, and hosting providers, under Data Processing Agreements.
Legal Authorities: If required by law or to protect our legal rights.

We do not sell personal data to third parties.

7International Transfers

All processing takes place within the European Economic Area (EEA).

8Data Retention

We retain personal data only as long as necessary for the purposes set out above, typically:

Cookies & Analytics Data: Up to 24 months (unless you clear your browser).
Form Submissions: Until you unsubscribe or request deletion.

9Your Rights under GDPR

You have the right to:

Access your personal data.
Rectify inaccurate or incomplete data.
Erase your data ("right to be forgotten").
Restrict or object to processing.
Data Portability (receive your data in a structured format).
Withdraw Consent at any time for cookies or marketing.

To exercise any right, please contact us at info@merqato.eu.

10Security Measures

We implement appropriate technical and organizational measures to protect data against unauthorized access, disclosure, alteration, or destruction (e.g. HTTPS, access controls).

11Changes to This Privacy Policy

We may update this policy periodically. The "Last updated" date at the top will reflect any changes. We encourage you to review it regularly.

12Contact Us

If you have questions about this policy or our data practices, please contact:

Merqato B.V.

Email: info@merqato.eu

Questions? Contact us at info@merqato.eu